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Potrebitelskoto povedenie
Majkyl Solomon
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| | | Description: |  | "Moeto vizhdane za potrebitelskoto povedenie dalech nadskacha izuchavaneto na akta na kupuvaneto - pritezhavaneto i bitieto sa syshto tolkova, ako ne i po-vazhni. Potrebitelskoto povedenie e neshto poveche ot kupuvane na neshta. To obhvashta i izuchavaneto kak pritezhavaneto (ili nepritezhavaneto) na neshta vliae vyrhu zhivota ni i kak nashite pritezhania vliaiat vyrhu nachina, po kojto se chuvstvame po otnoshenie na sebe si i na okolnite.
Osven da razberem zashto horata kupuvat razlichni neshta, opitvame se i da ocenim kak produktite, uslugite i potreblenieto doprinasiat za po-shirokia socialen sviat, kojto vyzpriemame. Nezavisimo dali pazaruvame, gotvim, pochistvame, igraem basketbol, izlezhavame se na plazha ili dori se gledame v ogledaloto, zhivotyt ni e povlian ot marketingovata sistema. I siakash tezi prezhiviavania ne sa dostatychno slozhni, zadachata po razbiraneto na potrebitelia se uslozhniava v geometrichna progresia, kogato priemem mnogokulturna perspektiva.
Ideite v knigata sa podkrepeni ot intriguvashti i aktualni primeri, pokazvashti potrebitelskoto povedenie taka, kakto e svyrzano s nastoiashtite sybitia. V tova izdanie shte otkrivate syvremenni temi, vkliuchitelno pristrastiavaneto kym kratkite tekstovi syobshtenia, uvelichavashtoto se znachenie na dizajna i estetikata, "multitaskinga", teoriata za upravlenie na uzhasa, bditelnia marketing, metroseksualnite hora, epidemiata na zatlystiavaneto, kontekstualnia marketing, nevromarketinga, elektronnite preporychitelni agenti, vyzhoda na kitajskite marki, iznikvashtite vremenni magazini, razdavaneto na veshti, ritualite po otdalechavaneto, nepokolebimite huliteli, prognostichnia pazar, virtualnite domashni liubimci, masovata klasa i markovoto zabavlenie...
Za da iliustriram potenciala na izsledvaniata na potrebitelite da informirat marketingovata strategia, tekstyt sydyrzha mnogobrojni primeri ot konkretni prilozhenia na koncepciite za potrebitelskoto povedenie ot strana na specialisti po marketing, kakto i primeri, v koito takiva koncepcii mogat da se izpolzvat.
Strategicheskiat fokus e strahoten, no tazi kniga ne priema, che vsichko, koeto specialistite po marketing praviat, e v interes na potrebitelite ili tiahnata sreda. Po syshtia nachin kato potrebiteli nie pravim mnogo neshta, koito syshto ne sa polozhitelni. Horata stradat ot pristrastiavane, zavist za statusa, etnocentrizym, rasizym, seksizym i mnogo drugi "izmi". Za syzhalenie ima momenti, kogato marketingovite dejnosti - prednamereno ili ne - nasyrchavat ili eksploatirat tezi choveshki nedostatyci. Tazi kniga se zanimava s celostta na potrebitelskoto povedenie bez razkrasiavane."
Majkyl Solomon |
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| Frequently Asked Questions: |
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What is BALKANATOLIA.com?
BALKANATOLIA.com is a shop for Bulgarian music, films
and books in Bulgarian in Internet. Here you can find
up-to-date information on the new titles and buy the
products you want.
Are you delivering worldwide?
Yes, we are selling both within Bulgaria and abroad.
No matter where you are you can buy the products you
want.
Why are the prices both in USD and BGN?
The prices are in BGN and are converted in USD at the
offical currency rate of the day when the order is shipped
abroad. The price of the products is the same no matter
what currency you see on the screen.
How can you pay for the order?
For Bulgaria the orders are paid by cash on delivery.
Orders abroad can be paid by credit cards (Visa and
MasterCard), Western Union and MoneyGram transfers or
bank transfer. For some countries we support transfer
through postal money order.
Are credit card payments secure?
Credit card payments are processed through PayPal.com
and 2checkout.com to ensure 100 safety in transfers.
Are all the products available in stock?
We offer over 5000 titles books, music and films.
That is why we have in stock only the best selling products
as well as the newest titles from each category. The
rest of the products are ordered on demand but this
in general does not impact on our 48-hour time limit
for shipment.
What is the price for delivery?
The price for delivery depends on the destination and
number of products ordered. For Sofia the price is 1.80
BGN irrespective of the number of products ordered,
for the rest of Bulgaria it is between 1.20 and 3.90
BGN per product depending on the number of products
ordered.
The price for delivery abroad is from 6.80 USD to 9.40
USD per product depending on the number of products
ordered. When you place an order, write down your name
and password and you will see the price for delivery
when the final price is calculated.
How long does delivery take?
Delivery times vary depending on the destination. It
is 2 days for Sofia, and a week for the rest of Bulgaria.
The delivery time outside Bulgaria ranges from 1 to
4 weeks depending on the destination. The orders are
shipped within 2 working days after confirmation of
their payment. If you want express delivery of your
order within 2 or 3 days by DHL or UPS please contact
us for a price quote through email: .
How are the ordered products shipped?
The orders for Sofia are delivered to you by courier.
The orders for Bulgaria are sent through COD by Bulgarian
Posts. The orders abroad are delivered through postal
services with registered mail.
How to order?
To order a product you should be registered in the website
(through the [ Registration
] button from the above menu). Afterwards select the
product you want and click on the add
to cart >> button for the format you prefer:
compact disc, audio cassette, DVD or video CD.
Why are some texts and descriptions in Bulgarian with Latin script?
Products such as books and films are in Bulgarian and are targetted mainly at Bulgarians.
To be able to read the website without a Cyrillic font installed on your computer, the description of these products in the English version of the website is in Latin script.
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