Rikardo Semler upravliava kompaniata si po neobiknoven nachin, prevryshtajki zastariavashtia biznes na bashta si, brazilskata korporacia Semko, v naj-revoliucionnoto predpriatie na nasheto vreme – i edno ot naj-uspeshnite. Semko ustoiava na vsichki recesii, na neprekysnatite stachki, na umopomrachitelnata inflacia i na kakvo li oshte ne. Kak Semler uspiava da preobyrne Semko s glavata nadolu i s hastara navyn, kato eliminira devet menidzhyrski niva v korporativnata jerarhia i pozvoliava na svoite sluzhiteli da uprazhniavat bezprecedentna demokracia na rabotnoto miasto? V tazi vdyhnoviavashta biznes istoria, pylna s prakticheski syveti, Semler razkazva kak syumiava da dade nachaloto na verizhna reakcia, koiato transformira edno stagnirashto, staromodno predpriatie v edna ot naj-dinamichnite i inovativni kompanii v sveta. Tova e razkaz za edna kompania, koiato otpravia predizvikatelstvo kym izvechnite biznes pravila, prokarvajki pyt kym uspeha v usloviata na nesigurna ikonomika, i koiato mozhe da posluzhi za urok na vsichki raboteshti hora, navsiakyde po sveta.
Rikardo Semler (roden prez 1959 g. v Sao Paulo) e izpylnitelen direktor i mazhoritaren sobstvenik na Semko, brazilska kompania, stanala izvestna s radikalnata si forma na industrialna demokracia i korporativna reorganizacia. Otkakto poema firmata, nejnite prihodi narastvat ot 4 miliona shtatski dolara prez 1982 g. na 212 miliona shtatski dolara prez 2003 g. Inovativnata mu politika za upravlenie na biznesa privlicha vseobshto vnimanie i dobiva svetovna izvestnost. Spisanie Tajm go vkliuchva v spisyka si na 100-te mladi lideri za 1994 g. Obiaven e za biznesmen na godinata v Brazilia za 1990 i 1992 g., a latinoamerikanskoto izdanie na "Uolstrijt dzhyrnyl" go provyzglasiava za biznesmen na godinata na Latinska Amerika za 1990 g.
Brazilskoto izdanie na "Maverik" (s originalno zaglavie „Da preobyrnesh sobstvenata si masa“) e naj-prodavanata nehudozhestvena kniga v Brazilia za vsichki vremena.
"Celta na rabotata ne e da pravi pari", kazva Semler. „Celta na rabotata e da dava na rabotnicite – kakto na bachkiorite, taka i na menidzhyrite – chuvstvo za udovletvorenost ot zhivota."
"Kakvo pravi edna kompania uspeshna? Po edin zadyhan, pochti momcheshki nachin, Semler ni razkazva kak transformira edin tradicionno strukturiran biznes, kato premahva – syvsem bukvalno – vsichki steni i pravila. Semler ni prevezhda prez trudnite stypki na tazi metamorfoza, dovela do syzdavaneto na syveshtatelna demokracia, pri koiato rabotnicite sami si opredeliat zaplatite i rabotnoto vreme i glasuvat pri izbora na menidzhyr."
Barbara Dzhejkybs
"Nachinyt, po kojto Rikardo Semler upravliava kompaniata si e nevyzmozhen; samo deto raboti, i to raboti prekrasno za vsichki. Obozhavam tazi kniga. Tia vyzkresi viarata mi v choveshkite syshtestva i upovanieto mi v biznesa."
Charlz Hendi, menidzhmynt guru, chlen na Thinkers 50
"Tova e bez nikakvo symnenie naj-dobrata i naj-vazhnata kniga po temata za liderstvoto, koiato niakoga sym imal udovolstvieto da procheta."
Alegzandyr Kerulf, biznes konsultant i avtor na bestselyra Happy Hour Is 9 to 5
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