Knigi ot poredicata Universitetyt Trymp sa praktichni i pokazvat osnovnite stypki za uspeshnoto pravene na biznes v stila na Trymp. Vsiaka kniga e napisana ot vodesht ekspert v dadenata oblast i vkliuchva vdyhnoviavasht predgovor, napisan ot samia Trymp. Osnovnite idei sa iliustrirani s realnia primeri ot rabotata na Trymp i drugi visshi menidzhyri v Trump Organization. Nezamenim pomoshtnik za vseki, kojto iska da uspee v biznesa, bez magistyrska stepen po biznes administracia, knigite ot poredicata davat prilozhimi syveti, osnovani na edinstvenoto neshto, koeto chitatelite ne mogat da poluchat v universiteta po menidzhmynt – opita.
V "Branding 101" shte nauchite:
da izgradite silna tyrgovska marka, koiato uvelichava prodazhbite i pechalbata za vsiaka kompania
da razberete razlikata v upravlenieto na markata na produkt i markata na usluga.
da napravite ot markata si mnogo poveche ot logo ili ime
da razrabotite iasna pozicia i brand strategia
da vnushite na klientite si poslanieto na markata si
da izberete podhodiashto brand ime i logo
da syzhivite iztyrkanata ili slaba marka
da izpolzvate gerila branding
da izgradite vashata sobstvena marka za razvitie na karierata vi
da poddyrzhate syglasuvanostta v brand imidzha
da razrasnete markata si s vremeto
da izpolzvate markata si, za da povishite cialostno stojnostta na kompaniata i biznesa vi
"Branding 101" predlaga na predpriemachi, marketing specialisti i menidzhyri niakoi ot naj-moshtnite idei i efektivni metodi na brandinga. Sychetavajki naj-goliamoto ime v biznesa s urocite ot vodeshti profesori po marketing i branding eksperti, tozi prakticheski narychnik vi uchi na branding ot svetovno nivo.
Don Sekstyn e prepodaval marketing v Kolumbijskia universitet poveche ot chetirijset godini i tuk spodelia bezcennia si opit. Vsiaka glava predlaga zadylbochen pogled na kliuchovi branding idei i gi izsledva s pomoshtta na razbiraem, neakademichen podhod, podkrepen s uprazhnenia i primeri ot realnia zhivot. Profesor Sekstyn obiasniava vsichki naj-efektivni branding strategii, koito biha bili podhodiashti za vashia biznes i nachinite za izvlichane na naj-golemi polzi.
Tozi edinstven po roda si narychnik predlaga prakticheski syvet za vseki, kojto iska da uvelichi prisystvieto si na pazara. Vzeta samostoiatelno kato chetivo za brandinga ili razgledana v konteksta na poredicata Universitetyt Trymp, Branding 101 vi dava cialata neobhodima informacia i strategia za uspeshnoto izgrazhdane na tyrgovska marka, koiato klientite niama da zabraviat.
Don Sekstyn e profesor po biznes v Universiteta Kolumbia i prezident na kompaniata Arrow Group Ltd. Nositel e na Nagradata za otlichitelen prinos kym prepodavaneto na Columbia Business School i e rabotil s mnogo izvestni kompanii. Statiite mu na tema marketing i branding sa se poiaviavali v izdania kato Harvard Business Review i Journal of Marketing i chesto e citiran v medii kato New York Times i Business Week. Syshto taka e avtor na "Universitetyt Trymp: Marketing 101".
Frequently Asked Questions:
What is BALKANATOLIA.com? BALKANATOLIA.com is a shop for Bulgarian music, films
and books in Bulgarian in Internet. Here you can find
up-to-date information on the new titles and buy the
products you want.
Are you delivering worldwide?
Yes, we are selling both within Bulgaria and abroad.
No matter where you are you can buy the products you
want.
Why are the prices both in USD and BGN?
The prices are in BGN and are converted in USD at the
offical currency rate of the day when the order is shipped
abroad. The price of the products is the same no matter
what currency you see on the screen.
How can you pay for the order?
For Bulgaria the orders are paid by cash on delivery.
Orders abroad can be paid by credit cards (Visa and
MasterCard), Western Union and MoneyGram transfers or
bank transfer. For some countries we support transfer
through postal money order.
Are credit card payments secure?
Credit card payments are processed through PayPal.com
and 2checkout.com to ensure 100 safety in transfers.
Are all the products available in stock?
We offer over 5000 titles books, music and films.
That is why we have in stock only the best selling products
as well as the newest titles from each category. The
rest of the products are ordered on demand but this
in general does not impact on our 48-hour time limit
for shipment.
What is the price for delivery?
The price for delivery depends on the destination and
number of products ordered. For Sofia the price is 1.80
BGN irrespective of the number of products ordered,
for the rest of Bulgaria it is between 1.20 and 3.90
BGN per product depending on the number of products
ordered.
The price for delivery abroad is from 6.80 USD to 9.40
USD per product depending on the number of products
ordered. When you place an order, write down your name
and password and you will see the price for delivery
when the final price is calculated.
How long does delivery take?
Delivery times vary depending on the destination. It
is 2 days for Sofia, and a week for the rest of Bulgaria.
The delivery time outside Bulgaria ranges from 1 to
4 weeks depending on the destination. The orders are
shipped within 2 working days after confirmation of
their payment. If you want express delivery of your
order within 2 or 3 days by DHL or UPS please contact
us for a price quote through email: .
How are the ordered products shipped?
The orders for Sofia are delivered to you by courier.
The orders for Bulgaria are sent through COD by Bulgarian
Posts. The orders abroad are delivered through postal
services with registered mail.
How to order?
To order a product you should be registered in the website
(through the [ Registration
] button from the above menu). Afterwards select the
product you want and click on the add
to cart >> button for the format you prefer:
compact disc, audio cassette, DVD or video CD.
Why are some texts and descriptions in Bulgarian with Latin script?
Products such as books and films are in Bulgarian and are targetted mainly at Bulgarians.
To be able to read the website without a Cyrillic font installed on your computer, the description of these products in the English version of the website is in Latin script.
