Prochutata reklama na "Koka-Kola" ot 70-te "Iskam da naucha sveta da pee" izgradi obraza j kato svetovna napitka, obediniavashta vsichki cvetove i kulturi v obshtata liubov kym gaziranoto podsladeno udovolstvie. Tazi formula proraboti izkliuchitelno uspeshno i prevyrna kompaniata v edna ot naj-pechelivshite na planetata, a "Koka-Kola" v naj-razpoznavaemata duma sled "Hello". No dokato kompaniata se razprostira nad chuzhdestrannite pazari, mnozina ot zhitelite na planetata namirat vkusa na kolata za tvyrde gorchiv vmesto sladyk.
"Mrysnata istoria" na zhurnalista Majkyl Blanding otpravia shokirashti obvinenia za globalnoto vlianie na markata, vkliuchitelno zdravoslovni problemi, zamyrsiavane i nasilie na paravoenni grupirovki nad sluzhiteli v butilirashtite fabriki na kompaniata v Iuzhna Ameika. Tova e pyrvoto zadylbocheno izsledvane na syshtinskata politika na kompaniata, skrita umelo zad iliuzornia lyskav sviat na reklamite.
"Kak e vyzmozhno edna kompania, koiato, po sobstvenite j dumi "syshtestvuva, za da osvezhava i da dariava blagodat na vseki, kojto ia dokosne", da byde obviniavana za susha, bolest, eksploatacia i ubijstvo? Za da razberem istinski tova protivorechie e neobhodimo da se vyrnem pri nachalata na koka-kolata kato "nervotonik" s kapka kokain v amerikanskia Iug ot kraia na XIX i nachaloto na XX vek. tam sa poseti semenata na nejnia neutolim poriv za rastezh, kakto i na resheniata, koito j pozvoliavat da se otricha ot otgovornostta si za svoite butilirovachi v celia sviat. Tova e syshtnostta na koka-kola - onova, koeto edin ot nejnite legendarni izpylnitelni direktori naricha "syshtnostta na kapitalizma"...
Veroiatno ne e prekaleno goliama iznenada da otkriem "Koka-kola Kympani" kato obviniaem. V dneshnoto vreme na cinizym e standartna praktika da se viarva, che korporacii kato "Halibyrtyn" i "Ekson Mobajl" sa sposobni na vsiaka forma na zlo, porodena ot poriva za pechalba, prisysht na kapitalizma, i che te si zatvariat ochite za naj-loshite posledici ot tiahnata dejstvia. "Koka-kola Kypmani" obache e osoben sluchaj - tia e ednovremenno naj-chist primer za gigantska amerikanska multinacionalna korporacia, chrez kojto e vyzmozhno da se izsledvat krajnostite na kapitalizma kato cialo, i liubim simvol na pop-kulturata, za kojto sa izrazhodvani miliardi dolari, za da se predstavi edin obraz na poleznost i harmonia, obichan ot milioni hora v celia sviat. Da otkriem, che "Koka-kola Kympani" e obvinena v ubijstvo e vse edno da otkriem, che Diado Koleda e obvinen v pedofilia."
Majkyl Blanding
Frequently Asked Questions:
What is BALKANATOLIA.com? BALKANATOLIA.com is a shop for Bulgarian music, films
and books in Bulgarian in Internet. Here you can find
up-to-date information on the new titles and buy the
products you want.
Are you delivering worldwide?
Yes, we are selling both within Bulgaria and abroad.
No matter where you are you can buy the products you
want.
Why are the prices both in USD and BGN?
The prices are in BGN and are converted in USD at the
offical currency rate of the day when the order is shipped
abroad. The price of the products is the same no matter
what currency you see on the screen.
How can you pay for the order?
For Bulgaria the orders are paid by cash on delivery.
Orders abroad can be paid by credit cards (Visa and
MasterCard), Western Union and MoneyGram transfers or
bank transfer. For some countries we support transfer
through postal money order.
Are credit card payments secure?
Credit card payments are processed through PayPal.com
and 2checkout.com to ensure 100 safety in transfers.
Are all the products available in stock?
We offer over 5000 titles books, music and films.
That is why we have in stock only the best selling products
as well as the newest titles from each category. The
rest of the products are ordered on demand but this
in general does not impact on our 48-hour time limit
for shipment.
What is the price for delivery?
The price for delivery depends on the destination and
number of products ordered. For Sofia the price is 1.80
BGN irrespective of the number of products ordered,
for the rest of Bulgaria it is between 1.20 and 3.90
BGN per product depending on the number of products
ordered.
The price for delivery abroad is from 6.80 USD to 9.40
USD per product depending on the number of products
ordered. When you place an order, write down your name
and password and you will see the price for delivery
when the final price is calculated.
How long does delivery take?
Delivery times vary depending on the destination. It
is 2 days for Sofia, and a week for the rest of Bulgaria.
The delivery time outside Bulgaria ranges from 1 to
4 weeks depending on the destination. The orders are
shipped within 2 working days after confirmation of
their payment. If you want express delivery of your
order within 2 or 3 days by DHL or UPS please contact
us for a price quote through email: .
How are the ordered products shipped?
The orders for Sofia are delivered to you by courier.
The orders for Bulgaria are sent through COD by Bulgarian
Posts. The orders abroad are delivered through postal
services with registered mail.
How to order?
To order a product you should be registered in the website
(through the [ Registration
] button from the above menu). Afterwards select the
product you want and click on the add
to cart >> button for the format you prefer:
compact disc, audio cassette, DVD or video CD.
Why are some texts and descriptions in Bulgarian with Latin script?
Products such as books and films are in Bulgarian and are targetted mainly at Bulgarians.
To be able to read the website without a Cyrillic font installed on your computer, the description of these products in the English version of the website is in Latin script.
